The Blog.

Insights on Non-Profit Recruitment, Strategic Advice & Training

Tim Barnes Tim Barnes

When celebrity partnerships go wrong

Celebrity ambassadors can be a huge coup for charities.

The right partnership can supercharge brand awareness, engagement, and income.

However, not all celebrity partnerships have happy endings.

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The rise of the charity shop

The retail sector is fighting for its life. In 2022, almost 50 shops closed every day across the UK, and it was a similar story last year.

But the humble charity shop is bucking the trend. Not only are bricks-and-mortar stores growing in number, but sales are through the roof.

Read on to find out why.

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Has the charity telethon had its day?

BBC Children in Need is synonymous with the word ‘telethon’. Since it first hit our TV screens in 1980, the annual event has raised a whopping £1bn for disadvantaged young people.

But the on-the-night total has been declining in recent years, hitting an all-time low in 2023.

Does it spell the end of the traditional telethon fundraiser?

Read our latest blog post to find out.

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