The Blog.
Insights on Non-Profit Recruitment, Strategic Advice & Training
Five ingredients of a great festive direct mail fundraising campaign
Research shows that a combination of direct and digital mail increases campaign effectiveness by a whopping 400%.
With that in mind, what are the ingredients of a killer Christmas direct mail campaign?
Read on to find out.
How to respond when disaster strikes
While crises can’t always be avoided, the damage can be minimised. How? With a well-thought-out crisis communications plan.
The Psychology of Giving
Friend’s fans, this is one for you. Do you remember the episode where the gang discuss whether true altruism exists?
Fundraising 101: What is crowdfunding?
Are you looking for fundraising opportunities to boost your charity’s income (for relatively little effort), online? Of course, you are!
Word from the Top: The importance of proper job marketing
Talented fundraisers who can transform your charity’s prospects and outlook are a rare commodity, so why are we marketing roles to them as if they’re ten-a-penny?