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Oxford Reference defines donor fatigue as a ‘reluctance to commit to voluntary donations due to repeated demands’. Is it real? Will excessive asks cause donors to disengage? We explore the evidence in today's blog.

Payroll giving, specifically through the Give As You Earn (GAYE) scheme, has been a significant avenue for charitable contributions in the UK since its inception in 1987, having raised over £2 billion for various good causes. However, recent research indicates a concerning decline in the number of both employees and employers participating in this initiative. As a consequence, charities are potentially missing out on millions in much-needed funds. Understanding the factors behind this downward trend is crucial for revitalizing participation and ensuring that charities can continue to benefit from this valuable source of income. Discover how organizations can adapt and leverage payroll giving to enhance their fundraising efforts and engage both current and prospective supporters effectively.