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Mid-level giving: 3 tips to keep donors engaged
Tips & Advice Tim Barnes Tips & Advice Tim Barnes

Mid-level giving: 3 tips to keep donors engaged

Mid-value giving is a largely underdeveloped area of fundraising. This is because charities tend to focus on acquiring donors and locking in major donors.As a result, mid-level donors get left on the back burner, which is a shame, as they’re a vital part of the fundraising mix.In this blog post we're going to look at why mid-level donors are important and what you can do to make them feel loved.

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